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Monday, 3 October 2011

What is a Keyword Density

What is a Keyword Density
Keyword density is an indicator of the number of times the selected keyword appears on the website. But yes, keywords should not be used, but should be just enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of total words on a given Web page.

Suppose you have 100 words on your website (not including HMTL code used to write the website), and
uses a certain keyword for five times in the content. The keyword density on that page is done by simply dividing the total number of keywords, by the total number of words that appear on its website. So here it is 5 divided by 100 = 0.05. Because keyword density is a percentage of total number of words on the page, multiply the above by 100, which is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to be recognized by search engines and should never be exceeded.

Remember, this rule applies to all pages of your site. It also applies not only to a keyword, but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

  • Copy and paste the contents of an individual web page in a program for word processing software such
  • as Word or Word Perfect. 
  • Go to "Edit" menu and click 'Select All'. Now go to "Tools" and "Word Count" select. Enter total number of
  • words on the page. 
  • Then select 'Find' function on the 'Edit' menu. Go to the Replace tab and type the keyword you want to find. 'Replace' the word with the same word, so it does not change the text. 
  • When you complete the replace function, the system provides a count of the words they replace. That gives the number of times you have used the keyword in that page.
  • Using the total number of words on the page and the total number of keywords you can now calculate the keyword density

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